Best Internet Providers in Madison, Wisconsin for 2025
Compare the Best Internet Service Providers in Madison, WI
Not all plans are available in all areas. Provider plan, availability, and speed tier data provided by BroadbandNow.com. Speedtest real-world data is only present where sample size has reached significance within a region. Additionally, averages may include aggregated tests across multiple Internet Types (Fiber, DSL, Cable, etc.).
At Speedtest, we take pride in delivering accurate and up-to-date data that serves as the foundation for our ISP advice. Our insights are derived from millions of Speedtest users globally, ensuring our ISP performance evaluations are based on trustworthy and current data. This empowers us to present an impartial and clear view of how ISPs stack up.
To accurately assess an ISP's performance, three key metrics are essential: download speed, upload speed, and latency. Download speed is crucial for streaming and downloading operations, indicating the rapidness of data transfer to your device. Upload speed is pivotal for content uploads and participating in online interactions, signifying the swift transmission of data from your device. Latency, or ping, plays a significant role in online gaming and video calls, affecting your connection’s responsiveness. It's this detailed performance analysis that equips you with the information necessary for choosing an ISP that meets your specific online needs.
The technology behind your ISP's network can significantly impact your internet experience. Fiber optic technology is known for providing top-tier speeds, ideal for demanding online activities. Cable internet, more commonly available, typically offers commendable download speeds, though upload performance may not match. Digital Subscriber Line (DSL) technology delivers moderate speeds, adequate for everyday browsing and streaming, whereas satellite internet, often the lone option in remote areas, usually experiences higher latency and reduced speeds.
How Much Speed Do I Need?
Download speeds of at least 100 Mbps and upload speeds of at least 10 Mbps are widely considered fast enough to handle nearly any online activity. A quick guide to what speeds you need for different online activities is below, and you can read our full guide to internet speeds and performance for more information. Keep in mind that the numbers below are the bare minimum for one device at a time. If you’re trying to use multiple devices on a network at the same time, you’ll want higher speeds.
0–5 Mbps (Slow)
- Stream SD video
- Connect on Slack
- Use Microsoft Teams
- Write and read email
- Scroll social media
- General web browsing
5–20 Mbps (Better)
- Stream HD video at 1080p
20–40 Mbps (Solid)
- Stream 4K video
- Play games online
40–100 Mbps (Good)
- Stream HD games
100+ Mbps (Fast)
- Engage in multi-player gaming
- Download huge files
1+ Gbps (Very fast)
- Do anything you want on multiple devices
ISP Speeds in Madison, WI
In Madison, Wisconsin, AT&T Fiber stands out with the fastest real-world median download speed of 365 Mbps, showcasing standout performance among internet service providers in the area. This record, established through our proprietary Speedtest data, indicates an impressive capability for high-speed internet, with AT&T Fiber being particularly notable for those seeking a fiber connection.
Regarding advertised maximum download speeds, TDS Telecom and AT&T Fiber headline as the fastest ISPs in Madison. TDS Telecom promises up to 8 Gbps, while AT&T Fiber offers speeds as high as 5 Gbps. It's important to emphasize the potential gap users might experience between these advertised peaks and the actual speeds customers find in real world usage. This particularly underlines the premium access and reliability users can expect from fiber connections like AT&T Fiber provide to high-speed internet.
A good rule of thumb to remember is that download speeds of at least 100 Mbps and upload speeds of 10 Mbps are considered sufficient for nearly any online activity, including streaming 4K videos, downloading large files, or online gaming on multiple devices. When determining the necessary speed for your household, it’s crucial to consider the intended internet use and the number of devices connected. For basic browsing, lower speeds may suffice, but higher speeds become essential for work-from-home or entertainment-intensive households. The cumulative effect of multiple devices sharing your network is the most important factor in determining the speed requirements.
Madison Fixed Speeds
Download Mbps
Median download speed
Upload Mbps
Median upload speed
Latency ms
Median latency
To be added to this list for mobile or fixed broadband, 75% of a city's monthly unique user totals over a 13-month period must have a minimum of 200 monthly unique user results. To be updated for mobile or fixed broadband, 75% of a city's monthly unique user totals over a 13-month period must have a minimum of 100 monthly unique user results.
An operator or ISP must account for 3% or more of total test samples in the market to be on this list. We display data if at least two operators or ISPs meet this threshold in a designated region or city.
Internet Providers in Nearby Cities
- Allouez
- Appleton
- Ashwaubenon
- Baraboo
- Bellevue
- Beloit
- Brookfield
- Burlington
- Caledonia
- Cedarburg
- De Pere
- Delafield
- Eau Claire
- Fitchburg
- Fond du Lac
- Fox Crossing
- Fox Point
- Franklin
- Germantown
- Glendale
- Grafton
- Green Bay
- Greendale
- Greenfield
- Howard
- Hudson
- Janesville
- Kenosha
- La Crosse
- Lake Hallie
- Madison
- Manitowoc
- Marshfield
- Menasha
- Menomonee Falls
- Mequon
- Middleton
- Milwaukee
- Mount Pleasant
- Muskego
- Neenah
- New Berlin
- New Richmond
- Oak Creek
- Oconomowoc
- Onalaska
- Oshkosh
- Pewaukee
- Platteville
- Pleasant Prairie
- Plover
- Racine
- Rice Lake
- Sheboygan
- South Milwaukee
- Sparta
- Stevens Point
- Sun Prairie
- Superior
- Verona
- Watertown
- Waukesha
- Waunakee
- Wausau
- Wauwatosa
- West Allis
- West Bend
- Weston
- Whitefish Bay
- Wisconsin Rapids
Home Internet in Madison
Madison, known for its laid back community and Midwestern charm provides its residents with a diverse range of internet types through various providers. Offerings in the city include IPBB, fiber, 5G internet, cable, DSL, satellite, and fixed wireless, which cater to different needs and preferences. This variety ensures that whether consumers are seeking the high-speed connectivity of fiber or the broader availability of satellite, there are options available at many different price points.
Across Madison, the coverage of ISP providers varies, with Spectrum leading in non-satellite/fixed wireless categories, covering over 90% of the city. This is closely followed by AT&T Fiber, which offers substantial, but incomplete, access to its fiber services. When evaluating ISPs, residents should consider not only coverage but the types of services offered and potential limitations, especially if looking for a non-satellite or non-fixed wireless option.
The average starting price for internet service providers in Madison is $61.43. Prices stretch across a wide spectrum, from as low as $39.95 to as high as $5000 business plans for different plans and speeds. For those in pursuit of the most affordable option, EarthLink 5G Home Internet presents the lowest-cost starting plan at $39.95, albeit with speeds scaling up with price to the provider's max advertised speed. However, it's crucial for consumers to remain aware that advertised speeds may not always reflect actual experience, and prices may vary.
How we test the speed of ISPs
Speedtest is the definitive way to test the performance and quality of an internet connection. Millions of users like you use Speedtest.net and our Android and iOS apps every day to test internet performance (including bandwidth, latency, coverage, video metrics, and more) in real world situations. We then use rigorous scientific approaches to aggregate and anonymize those results to empower people like you with content like this so you can understand and optimize your internet experience.

The data found within has not been subjected to the rigorous Speedtest marketing claims and data methodology, and therefore cannot be used in commercial applications. Additionally, promised speeds and plans offered are always subject to change.
How to test your internet speed
Speedtest can help you test the speed and overall performance of your internet for free from any device. Click here to open a new page and take a Speedtest. You can then compare your results with what you’ve learned about internet performance near you. If you aren’t getting the results you expect, you can either use this guide to use your Speedtest results to talk to your internet provider or you can shop for a new provider.